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    【爆料】裁員、業務調整?這個“會唱兒歌”的IP怎么了?

    行行 2019-06-10 15:00 Tags: 閱讀數: 評論:0

    有知情人士爆料稱

    目前貝瓦兒歌團隊正在大規模裁員

    且業務也在調整中

    其衍生品業務已被全線下切

    公開資料顯示

    貝瓦兒歌所在公司芝蘭玉樹

    是一家兒童教育娛樂服務商

    旗下有原創IP貝瓦小河貍“貝瓦”系列

    和美媽系列

    早前曾基于“貝瓦”這一IP打造出

    “貝瓦兒歌”“貝瓦聽聽”等一系列APP

    以產品矩陣轟炸的方式不斷完善IP

    吸引了大量流量

    與此同時

    貝瓦兒歌全面布局“授權、玩具、出版”

    等衍生產品品類

    以及“早教、游樂、演出”等衍生服務品類

    生產及授權衍生產品200余款

    最新財報顯示

    芝蘭玉樹2018年營業收入為5746.91萬元

    較上年同期下滑25.68%

    歸屬于掛牌公司股東的凈利潤為-3314.96萬元

    論及核心

    不管是跨界合作還是自制衍生品

    IP使用千變萬化,認知則是其中最有力量的支撐
     

    文章來源:母嬰行業觀察

    聲明:母嬰行業觀察尊重行業規范,每篇文章都注明有明確的作者和來源;母嬰行業觀察的原創文章,請轉載時務必注明文章作者和”來源:母嬰行業觀察“,不尊重原創行為將受到母嬰行業觀察的追責。

    掃描二維碼,第一時間獲取母嬰行業的資訊和動態。
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